Women Choose Their Cars in Different Ways Than Men
Discrimination When Buying a Vehicle
So when a woman comes to buy a car, what is she looking for? Here are several traits that women seek when shopping for a new car.
The Design of The Car
When it comes to choosing a new car, women prefer the model of the car over the color, or the type of engine. Unlike men who are attracted to the mechanical factor, women are more interested in the overall silhouette of the car. Among the vehicle models that work well on women, we find the Mini Cooper, Fiat 500, or Newbeattle which have a more feminine cut.
Safety features
A recent study from CNW Research found that safety features are the top priority in car buying for women. Four of the top five attributes that are most important are related to safety:
- rear visibility,
- front visibility,
- remote outside rearview mirror, and
- side airbags.
Otherwise, only one safety feature (front visibility) will make it to the male buyer list; concerns such as horsepower, style, and engine design receive the highest priority among men
The Internal Arrangement of The Car
Women may pay attention to the outside of their vehicles, women do not forget about the interior layout. They always prepare a car that meets their needs: they make sure to have enough space for car seats for the kids. The practical aspect of the car is more necessary for women than for men, who respond more to the logic of road behavior (highways, cities, etc.).
Indoors, Outdoors
Women are more likely to be caregivers, both for children and the elderly. Consider how you are going to get them into the car. The door must be wide enough, and the opening must be high enough. If your kids are too young to fasten their seatbelts, make sure you can reach them. This is especially important in a three-row SUV, where it can be difficult to push it back, to tie it up.
Speaking of child and third-row seats, assess how long you plan to keep your vehicle. Lots of tight, narrow third rows. They may be fine for your little ones now, but the kids will grow up, and the chair won't. Make sure your whole family will be comfortable as long as you have a car.
Know How You Will Pay for The Car Before You Fall in Love With It
Talk to a credit union or bank, get pre-qualified, and then stay below your max budget. It helps to know not only what you can afford, but what credit score you’re working with to specify whether you’ll get a great interest rate for auto financing. Bringing along a copy of a recent pay stub to help you qualify for car financing.
Buying a car can take the unexpected, but remaining confident, smart, and transparent about what you're looking for can go a long way. Keep in mind, you’re in the driver’s seat of your car-buying journey, and your car should be purchased entirely on your terms and conditions.